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Maddy Osman

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Maddy Osman (she/her) is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, www.The-Blogsmith.com and read her latest articles on Twitter: @MaddyOsman.

If you don’t already have a strong employee referral program, it’s time to establish one. And if you do, it might be time to evaluate your program’s effectiveness, brainstorm some new employee referral program ideas, and assess whether or not it’s time for a revamp. “Employee referrals have proven success,” says Amber Hyatt, SHRM-SCP, vice president of product marketing for SilkRoad. “Employee referrals have excellent conversion rates from interview to hire, as well as typically…

Team building for startups is vital. If you’re establishing anything larger than a sole proprietorship (meaning a business that will be scalable), you need a team. Some entrepreneurs don’t like to admit it, but behind every mastermind is a powerful, motivated, and cohesive team. Companies that have executed a significant initial public offering are never built by just one person. Of course, it can be difficult to consciously develop your company culture through unique team…

Millennials make up the largest generational demographic in the U.S. workforce. And what do they want? Non-traditional employee benefits like unique employee perks and rewards and recognition. Millennial workers (as well as employees who are part of Generation Z) have significant and reasonable expectations that go beyond their salary. They care about things like working toward a purpose, the company culture, diversity & inclusion, and unique employee perks that were unheard of a decade ago.…

Company culture starts at the top and trickles down until it impacts and affects everyone on your team. However, hiring people who naturally resonate with your company (aka someone who’s a company culture fit) is vital if you want your culture to thrive. This starts by attracting the right applicants. You can do this by crafting a job description that accurately communicates your company culture and attracts people who are a good company culture fit…

This year begins a culture-first decade, which makes 2020 an excellent time to set HR goals and objectives as well as take a closer look at your company’s culture. But, you may be in the dark about how to set employee engagement goals to begin with. We’re here to help. 🙂 Engagement is essential in the workplace. Businesses with highly engaged teams show 21% greater profitability, according to a Gallup study. But, engagement does so…

With the workforce becoming dominated by millennials and Generation Z, having a strong, positive company culture can make or break your business. Your company culture impacts your ability to hire top talent, retain top talent, and keep this top talent productive. It turns out that 46% of those looking for a new position consider a company’s culture “very important” when deciding where to apply. Okay, so company culture is important. But what is it exactly?…

The first step to creating a robust employee recognition program is getting it up and off the ground. Too often, such plans get shuffled to the back burner as management focuses on other aspects of a business, unknowingly making their lives harder in the process. 😔 According to a report released by the Society for Human Resource Management (SHRM), about two-thirds of HR professionals agree that employee recognition helps with retention. As you already know,…

What is work culture? Conventional wisdom about what a healthy, productive work culture looks like has shifted significantly in recent times with a greater focus on employee happiness. This isn’t only because happy employees are healthier employees, and vice versa, but also because they’re more productive. The idea of creating a high-pressure, cut-throat company culture to keep your company profits climbing is a mindset that leads towards extinction—and it burns out talented employees along the…

From the very start, your company culture is going to shape and impact how your organization grows. This has been true for decades. However, company culture might have never been as important as it is now, as it has a more significant impact on your ability to recruit and retain top talent. If you’re still asking yourself, “Why is company culture important?” take a look at the millennial generation. According to Forbes, millennials are the…

With more and more studies confirming that employees are more productive when working from home than in-house teams, there’s been a considerable shift in business toward hiring remote employees and teams and setting boundaries at work along with a remote worker policy that will cater to their needs. According to a study by Upwork, 63% of companies have remote workers, and 48% of companies use freelancers—a 5% increase from last year. The boom in hiring…