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Sierra Carter

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Sierra Carter (she/her) is a freelance copywriter based in Chicago. As a creative copywriter, her writing is rooted in storytelling. She's worked with a variety of clients including StarKist, TAMKO, S&T Bank, British Airways, Michigan Ross University and SHOP 'n SAVE.

When we say Zestful has something for everyone, it’s not something we take lightly. We work hard to make sure our catalog makes it easy for companies of any size to create the perfect perk and reward program, and that includes having perks fit for a family-oriented culture. Supporting your team members with family and kid-friendly perks gives employees the ultimate freedom to use their perks however they want. (After all, that’s the goal.) Through thoughtfully…

You know that feeling when you’re trying to come up with an awesome idea for an important project and it feels like no matter what you do you can’t muster up even the smallest concept? Or when you’re trying to write an email update to the team but you can’t seem to type anything that makes sense. You’re exhausted and overworked it seems like everyone just keeps throwing more and more work on your plate. …

Employee surveys tend to have a bad rap. Employees are either skeptical of surveys, thinking the answers they give will be used against them, or they ignore them entirely. But when executed well, employee engagement surveys are a great way to not only hear what your employees have to say but to send a loud and clear message that you’re committed to creating the best work environment possible. Today we’re diving headfirst into employee engagement…

When it comes to perks at work, things like unlimited snacks, concert tickets, or birthday celebrations are a great way to make your employees feel appreciated. But knowing which perks to treat as benefits deductions, and understanding the difference between how the IRS views work perks as taxable fringe benefits—and when you can just enjoy giving rewards tax-free—is an important distinction to make. Please note that we aren’t tax experts, and we can’t tell you…

Nowadays, employees need more than decent pay and health coverage to feel truly happy at work, and it’s no secret that employee happiness is your greatest strength. One study found that happy employees are up to 20% more productive than unhappy employees. But, you might still be wondering if a perks program is right for your team’s unique needs. Now, we may be biased, but the short answer is that a perks program is right…

Many employers (and employees alike) understand the importance of rewarding employees, but it can be tough to figure out how to do it right, aka, in creative and meaningful ways. Creative employee recognition ideas Types of employee recognition IMO, employee recognition can be divided into two main categories: Employer-driven, andPeer-driven. Employer-driven recognition is given by the company (or higher-ups) to the employee. This is often displayed in the form of shout-outs, anniversary gifts, birthday decorations,…

Things like unlimited vacation, a casual dress code, and a sweet lounge area may work for some company cultures, but those aren’t the only ways to get creative when it comes to building a productive, creative, and sustainable company culture. Below, we’ve outlined 11 fresh ideas to add a little extra oomph to your company’s culture. Office culture ideas 1. Catered lunches Companies providing meals for their employees—both in and outside of the office—is becoming…

Vision, values, practices, and people are the backbone of company culture, but every day types of office culture like office layout and paid time off lend a significant hand in building a great culture. So, we’re exploring two common office cultures that can impact the values and behaviors of people in the workplace: office layout and PTO benefits. Types of office culture: Open versus closed office layouts There’s no doubt that the office floor plan…

Like anything, working for a startup has its pros and cons. When you think of working at a startup, it’s likely that what comes to mind first is ping-pong tables, snacks… lots of snacks, and an over-abundance of sparkling water. In many cases, these things are included (and they’re awesome). But on top of the super cool stuff—including some pretty great perks—life at a startup is also accompanied by hard work, weird hours, and a…

Working from home can be an excellent idea for so many reasons. You avoid the long commute, you have the flexibility to plan your own schedule, and hey, it’s even good for your health! But one question we all often have is: How do you stay on task when working from home? Alas, there’s a flip side to all this greatness. When the line is blurred between work and home, it can be challenging to…