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Kate Marshall

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Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

Since I was little, I’ve been told to embrace my uniqueness. “There’s only one you in the world!” “Don’t try to be someone you’re not.” “Accept people’s differences.” Sound familiar? Those adages are important—especially for building confidence in kids. Why, then, do we assume every group or department in our organization should operate as if they aren’t unique or have different creative processes and challenges? Departments in our companies have varying skills, interests, functions, and…

Are employee perks really a new form of currency? It might be better to first ask: Can a really excellent perks program take the place of the salary an employee deserves? Uhhh, absolutely not. Employee perks should be used as a way to go above and beyond for your employees—not to make them feel bad about asking for a raise. 😣 In the latest mini-episode of our series on Crafting Culture, I share some thoughts…

I’m an enneagram type 2. The helper, the nurturer, the empath. I’m driven to care for people—sometimes even more than myself. Which, if I don’t recognize it, could lead to some issues in my personal life. My work life is no stranger to this concept, either. I love to help others. Because of that, I have to work really hard to make sure I don’t always put individual feelings ahead of the greater good of…

Joining a team in its early stages can be a very ambiguous time. No one’s really telling you what to do—you just make a decision and hope it’s right. 🤷‍♀️ In many cases, at a startup, there’s not an established HR or People Ops role yet. So how do you make sure you’re building company culture that connects to your business goals and helps your organization grow? How do you organically start and maintain meaningful…

In the age of remote workers, off-site employees are looking for perks just like on-site team members. But it’s not as easy to engage remote employees with catered lunches or office happy hours. Companies and culture departments have to get more flexible. In this episode of the perks series on Crafting Culture, I do something really radical: encourage HR leaders to get creative with perks for remote employees, along with: Giving examples of creative perks…

It’s an exciting time here at Zestful. Rounding out an eventful week—did you hear we just launched the first version of our mobile app?!—is the launch of our new Zestful Reward feed! Whether it’s Peer to Peer, a work anniversary, or a birthday celebration, now every team member can celebrate their Zestful Rewards together. How it works Each Zestful user will have access to this new feature. Simply click “Rewards” in your top navigation to…

Let’s talk empathy at work. Imagine a world in which we shine a spotlight on empathy at work. If your initial thoughts turn to a warm, fuzzy, share your innermost feelings type of vibe—you’re not totally wrong—but you’re not right, either. We’re talking the professional, direct kind. The kind of empathy that gets stuff done. In this episode of Crafting Culture, I check in with Emma Brudner, Director of People Operations at Lola.com. She shares…

Our team is delighted to announce the arrival of the new Zestful app! This new iOS app (Android coming soon) allows Zestful users to easily log in and check their balances at any time. No more holding up the checkout line to log in to the full site—you can now access Zestful on the go at your favorite coffee shop, gym, or lunch spot. Our team is in constant iteration mode, and we’re already working…

40% of employees said they’ll leave their current position for another job if that job has better fringe benefits, and 68% of those people also think work perks are just as important as health coverage. Yes. You read that right: These days, work perks are almost as important as health coverage. You wouldn’t expect to be competitive in the marketplace not offering health benefits, right? So, what does your perk program look like? If the…

We’re halfway through the last month of the decade. 😳 Once you recover from that factoid (it’s really NBD, it’s fine, we’re all fine!) you probably don’t need any more reminders that the year is coming to an end. After all, Mariah Carey’s holiday album playing in every establishment (eye roll), you’re constantly hit with Instagram ads you will inevitably fall for (but I do need another pair of boots), and you’re trying your best…