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Kate Marshall

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Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

It’s an exciting time here at Zestful. Rounding out an eventful week—did you hear we just launched the first version of our mobile app?!—is the launch of our new Zestful Reward feed! Whether it’s Peer to Peer, a work anniversary, or a birthday celebration, now every team member can celebrate their Zestful Rewards together. How it works Each Zestful user will have access to this new feature. Simply click “Rewards” in your top navigation to…

Let’s talk empathy at work. Imagine a world in which we shine a spotlight on empathy at work. If your initial thoughts turn to a warm, fuzzy, share your innermost feelings type of vibe—you’re not totally wrong—but you’re not right, either. We’re talking the professional, direct kind. The kind of empathy that gets stuff done. In this episode of Crafting Culture, I check in with Emma Brudner, Director of People Operations at Lola.com. She shares…

Our team is delighted to announce the arrival of the new Zestful app! This new iOS app (Android coming soon) allows Zestful users to easily log in and check their balances at any time. No more holding up the checkout line to log in to the full site—you can now access Zestful on the go at your favorite coffee shop, gym, or lunch spot. Our team is in constant iteration mode, and we’re already working…

40% of employees said they’ll leave their current position for another job if that job has better fringe benefits, and 68% of those people also think work perks are just as important as health coverage. Yes. You read that right: These days, work perks are almost as important as health coverage. You wouldn’t expect to be competitive in the marketplace not offering health benefits, right? So, what does your perk program look like? If the…

We’re halfway through the last month of the decade. 😳 Once you recover from that factoid (it’s really NBD, it’s fine, we’re all fine!) you probably don’t need any more reminders that the year is coming to an end. After all, Mariah Carey’s holiday album playing in every establishment (eye roll), you’re constantly hit with Instagram ads you will inevitably fall for (but I do need another pair of boots), and you’re trying your best…

Whether you love it or hate it, or your feelings vary depending on the day (cue: “Hot And Cold” by Katy Perry), Slack is a communication tool that, at one point or another, has kept us all afloat—especially if you’re working from home or you’re on a remote team. But we’re not here to talk about how much we love or hate Slack, are we? (I personally love it, but I digress.) What we are…

When was the last time your CEO gave you a round of applause for sending an email? Never? That’s what I thought. But as silly as it sounds for a CEO to walk around clapping for everybody, what if that kind of attitude is EXACTLY what companies need? To acknowledge behaviors instead of just outcomes? On this episode of the Perks Series on the Crafting Culture podcast, I talked about: The link between incentives and…

It seems that it’s only been a few short years ago that the term “millennial” reached a new apex of popularity. Once the phrase “it’s a millennial thing” became truly universal, it seems as if society forgot that future generations were also on the rise. How to work with Gen Z Those born between the years of 1997 and 2012 are fast on their way to becoming young adults and will most certainly upend the…

At Zestful, it’s important that we stay plugged into the latest trends in perks and benefits—especially at top companies like corporate travel tool lola.com and the employee perks they put into place. We chatted with Lola’s Director of People Operations, Emma Brudner, to learn more about the types of perks, benefits, and other culture-building offerings the top tech startup gives to their employees. Lola.com’s perks at-a-glance $250/mo transportation stipend that applies to rideshare, public transit,…

Over the past year, a particularly bright spotlight has been placed on the importance of employee perks in the workplace. A 2018 survey by Clutch found that companies that offer additional perks to their employees—such as wellness programs or meal plan options—have seen increased efficiency, reduced turnover, and an uptick in positive company culture overall. The study also revealed that two out of five companies offer no employee perks at all. However, 53% of those…