Author

Kate Marshall

Browsing
Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

Whether you love it or hate it, or your feelings vary depending on the day (cue: “Hot And Cold” by Katy Perry), Slack is a communication tool that, at one point or another, has kept us all afloat—especially if you’re working from home or you’re on a remote team. But we’re not here to talk about how much we love or hate Slack, are we? (I personally love it, but I digress.) What we are…

When was the last time your CEO gave you a round of applause for sending an email? Never? That’s what I thought. But as silly as it sounds for a CEO to walk around clapping for everybody, what if that kind of attitude is EXACTLY what companies need? To acknowledge behaviors instead of just outcomes? On this episode of the Perks Series on the Crafting Culture podcast, I talked about: The link between incentives and…

It seems that it’s only been a few short years ago that the term “millennial” reached a new apex of popularity. Once the phrase “it’s a millennial thing” became truly universal, it seems as if society forgot that future generations were also on the rise. How to work with Gen Z Those born between the years of 1997 and 2012 are fast on their way to becoming young adults and will most certainly upend the…

At Zestful, it’s important that we stay plugged into the latest trends in perks and benefits—especially at top companies like corporate travel tool lola.com and the employee perks they put into place. We chatted with Lola’s Director of People Operations, Emma Brudner, to learn more about the types of perks, benefits, and other culture-building offerings the top tech startup gives to their employees. Lola.com’s perks at-a-glance $250/mo transportation stipend that applies to rideshare, public transit,…

Over the past year, a particularly bright spotlight has been placed on the importance of employee perks in the workplace. A 2018 survey by Clutch found that companies that offer additional perks to their employees—such as wellness programs or meal plan options—have seen increased efficiency, reduced turnover, and an uptick in positive company culture overall. The study also revealed that two out of five companies offer no employee perks at all. However, 53% of those…

Our team is happy to announce a new seed round of $5 million in funding led by Thrive Capital with additional participation by Box Group, Y Combinator, Matchstick Ventures, Third Kind Capital, and Shrug Capital. This new round brings Zestful’s total funding for the year to $6.2 million, positioning our team to invest heavily in our product and overall growth. Hit the ground running Since launching earlier this year, our perks catalog has expanded to…

With everything on your plate, sometimes all you need is a good laugh (and to know that you’re not alone). Take a break, sit back, and relax with these 10 relatable and funny HR gifs. When an employee tells you they want to talk… again. When the team starts to talk politics over lunch. When the competitiveness is at an all-time high. When your payroll software makes life impossible. Tension in the air like: When…

Managing millennials in the workplace We’ve all heard the negative sentiments surrounding managing millennials in the workplace. They’re entitled, oversensitive, self-indulged, unreliable. At least, that’s what we’ve been conditioned to think. As with any generation, there are certain nuances—besides foregoing owning a home because we buy too much avocado toast—to those born between the early ’80s and late ’90s that can make working with millennials a challenge at times. With more than one in three…

“Side hustles”, freelance gigs, and remote positions have become increasingly more common among millennials—even for those earning a decent amount at their day job. The tricky part, though, is learning how to find remote jobs in today’s coveted work-from-anywhere landscape. According to a report by Bankrate, more than 37% of millennials have a second source of income. While some need the extra cash to cover everyday expenses—thanks to the rising cost of living—many are using…

Whether it’s a core company value, a check-in point during one-on-ones, or the reason behind establishing summer Fridays, countless companies promote “balance” as part of their company culture—yet, not enough employees actually get it. And while “balance” and “flexibility” are what come to mind first when thinking of work from home, many don’t quite recognize the plentiful, and very real, health benefits of working from home. The word “balance” has taken on buzzword tendencies, especially…