Joining a team in its early stages can be a very ambiguous time. No one’s really telling you what to do—you just make a decision and hope it’s right. 🤷‍♀️

Quote from Catie Case of CADRE on joining a startup - "I definitely wouldn't be where I am today if I were just handed a roadmap."

In many cases at a startup, there’s not an established HR or People Ops role yet. So how do you make sure you’re building company culture that connects to your business goals and helps your organization grow?

How do you organically start and maintain meaningful traditions at your company, traditions that will appeal to different personalities and needs?

In this episode of Crafting Culture, I catch up with CADRE’s Culture & Events Manager, Catie Case. Catie is all too familiar with building company culture and pulling it out of (seemingly) thin air—and doing it right.

Quote from Catie Case of CADRE on joining a startup - "I had to get to know people and create concepts that were unique but familiar."

In our conversation we cover:

  • Growing in your career as your company also grows
  • Getting people involved in new culture initiatives
  • Coming up with creative ideas for your specific organization

Have a listen below, and let us know what beloved traditions your company has on Twitter @getzestful.

Listen to this and all of the other Crafting Culture episodes on Apple PodcastsSpotify, or our blog.


Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

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