When was the last time your CEO gave you a round of applause for sending an email? 


That’s what I thought. 

But as silly as it sounds for a CEO to walk around clapping for everybody, what if that kind of attitude is EXACTLY what companies need?

To acknowledge behaviors instead of just outcomes?

On this episode of the Perks Series on the Crafting Culture podcast, I talked about:

  • The link between incentives and productivity, 
  • Why a simple “thank you” might just be what your culture needs, and 
  • The three things you can look for as a CEO or leader to instill this culture at your organization. 

Have a listen to the mini-episode below, connect with me on LinkedIn, and like & subscribe to Crafting Culture on Apple Podcasts.

Zestful: recognize and reward your employees—minus the admin work.

Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

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