I’m an enneagram type 2. The helper, the nurturer, the empath.

I’m driven to care for people—sometimes even more than myself. Which, if I don’t recognize it, could lead to some issues in my personal life.

My work life is no stranger to this concept, either.

I love to help others. Because of that, I have to work really hard to make sure I don’t always put individual feelings ahead of the greater good of the company.

Business still needs to be done. #werk

In fact, this is the exact characteristic that Liz Ratto, my latest guest on Crafting Culture, has to navigate.

Liz is the Head of People at Cedar, and she’s also an enneagram type 2.

Just like me!

Being the head of people at a startup means she’s had to draw the line between nurturing company culture and just… getting back to business.

It’s not an easy thing to do, especially for those with personalities like ours. But, for the greater good of the company, it’s integral. It just has to be done.

To hear her tips on mixing nature and nurture in business, have a listen below.

Listen to this and all of the other Crafting Culture episodes on Apple PodcastsSpotify, or our blog.


Kate Marshall (she/her) is the Head of Content at Zestful. With a background in digital marketing, she uses her analytics and SEO chops to influence a well-rounded, backed-by-data content strategy. She believes in staying as human as possible—even at work—and strives to instill this in her team members. In her spare time, Kate can be found on her yoga mat, at brunch, or hanging out with her dog, Ellie.

%d bloggers like this: